BRAND STORY

“When I started 24 Karat Mehrunisa, I wanted to change the way people cared about their skin. I was always fascinated at the thought of ancient civilizations using gold for youth and beauty. In ancient Rome, the benefits of gold in skin care were used for the treatment of a variety of skin problems. Gold was also regarded as a key to youth in ancient Chinese medicine, as the queen of Ch’ing dynasty used a gold massage roller on her face. It was rumored that Cleopatra used a gold mask every night to enhance her complexion and keep her skin youthful, glowing and beautiful. Egyptians believed that gold has medicinal properties that could help in healing a few diseases. So I decided to develop an elixir of pure essential oils infused with 24K gold flecks. I used it on my skin and the benefits were outstanding.

REVITALIZES - BRIGHTENS - SMOOTHENS - LIFTS & FIRMS - REFRESHES

Today our products are developed using the best possible raw materials and ingredients. 24K Gold flecks are used as an anti-aging ingredient, since gold can help reduce inflammation which results in hyper pigmentation. Our anti-aging 24K gold skincare was developed after years of patient feedback of what works and what doesn’t.

It gives me so much satisfaction to hear from my customers who have used my product and experienced the benefits of a healthier, balanced skin. Add a little gold to your skincare routine and don’t be afraid to sparkle a little more.